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ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES

Soyoung Kim is an Assistant Professor of Marketing. The primary focus of Dr. Kim's research is on brand warmth, consumer-brand relationships, and retail marketing.

SELECTED CONTRIBUTIONS & PUBLICATIONS

Priluck, R., Kim, S. (2025). Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation. Journal of Theoretical and Applied Electronic Commerce Research. 20(2), 20 pages.

Kim, S., Murray, K., Moore, S.G. (2023). Some Like It Warm: How Warm Brands Mitigate the Negative Effects of Social Exclusion. Psychology & Marketing.

Kim, S., Murray, K.B., Moore, S.G. The Importance of Warmth in Brand Design. Chapter in a book, "The Value of Design in Retail and Branding".

Kim, S., Moore, S., Murray, K. (2020). ‘Don’t Buy’ or ‘Do Not Buy’? Negation Style and Product Evaluations in Online Reviews. Journal Of Marketing Theory and Practice.

Trudel, R., Murray, K., Kim, S., Chen, S. (2015). The impact of traffic light color-coding on food health perceptions and choice. Journal of Experimental Psychology: Applied. 21(3), 255-275.